Paulo Ferreira


Research domains include e-Marketing, web advertising, eye tracking for web usability, social uses of technology an audience research.

Since 2004, has participated in several research projects and have several articles and presentations on international conferences.

IT coordinator for the implementation and innovation of e-learning systems at Universidade Lusófona and is involved in several projects for the development of mobile applications for distance learning; responsible for the in-house programs for the training of academic teachers in the use of new technologies.


Co-funded by